This packaging system is designed for Hallyu Heights, a Korean-inspired hotel that seamlessly blends modern pop culture with traditional influences. The system includes stationery, a sewing kit, and a welcome kit—each thoughtfully designed to double as a keepsake for guests. The welcome kit takes the form of a mini lantern, adding a cultural touch to the guest experience. Across all items, cherry blossoms, soft pastel gradients, and Hangul typography create a visually engaging and immersive experience, both welcoming travelers and introducing them to the beauty of Korean culture.
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Hallyu (한류) translates to "Korean Wave," referring to the global popularity of South Korean culture, including music, cinema, television, and more. The logo features a dragon with moose horns to demonstrate the fusion between Korea and the hotel's location in Vancouver, Canada.
A stationary kit that guests receive at the front desk. The closed form is sophisticated and refined, with the interior serving as a lively surprise with a modern twist on tradition. The package's flap translates to "hello!" and the card sleeve translates to "welcome to Hallyu Heights."
A lantern-inspired welcome kit that awaits guests in their room.
A sewing kit featuring a cherry blossom closure and geometric waves inspired by traditional patterns.
