This coffee table book explores the lives and legacy of Charles and Ray Eames through a playful yet refined visual language. The layout is clean and minimal, with mid-century modern-inspired typography anchoring the design.
8 x 10-inch pages
Objective
In a coffee-table book format, establish a visual system and layout that engage contemporary audiences and guide them through the extraordinary lives of Charles and Ray Eames, their contribution to the Mid-Century Modern movement, and how they pioneered American modernism.
Audience
✱ Curious readers who are unfamiliar with the unique partnership between Charles and Ray Eames, and the lasting influences of these multifaceted designers.
✱ Fans of the subject matter who are interested in getting an up-close look at the Eameses' work.
Creative Direction
✱ Collaged imagery will emulate the experimental and hands-on approach of the Eameses as well as Ray’s artistic sensibility with both 2D and 3D art forms.
✱ A primary color scheme represents endless possibilities with visual simplicity.
Voice
Playful, clever, and curated
Collaged elements reflect their inventive spirit and collaborative dynamic. The imperfect "hand-cut" borders of each image give the spreads an authentic feel, immersing the reader in the day-to-day experiments conducted in the Eames office.
Each section of the book is marked by a unique cutout that complements its theme and serves as a symbol of the Eameses' myriad creations. A recurring Eames bird serves as a quiet visual cue to close each chapter.
Flip through Bending the Rules below
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