This infographic breaks down Snoopy’s 116 alter-egos from the Peanuts comics by Charles M. Schulz.
36 x 24-inch poster
Objectives
✱ Analyze and document Snoopy’s alter-egos over time, paying homage to iconic personas as well as niche ones.
✱ To Engage Fans: Present an interactive and insightful piece that both longtime fans and new readers will appreciate.
Audience
✱ Primary: Fans of Peanuts who may not have fully explored the depth of Snoopy’s alter-egos, as well as pop culture enthusiasts interested in the comics and legacy of Charles Schulz.
✱ Secondary: Casual Peanuts readers or newcomers who may be interested in learning more about the series.
Creative direction
✱ Rounded sans-serif typography, aligning with dialogue written in the Sunday comics → cleaner for legibility
✱ Retro/nostalgic color palette
✱ Snoopy-centric elements → Woodstock, red doghouse, paw prints
A Closer Look
The sunburst diagram (left) categorizes each alter-ego by persona type and color-codes them by their debut decade. Snoopy’s Iconic Closet showcases the clothing and accessories that define five of his most recognizable alter-egos throughout the series. A speckled paper background pays homage to the comic's origins in the Sunday newspaper while maintaining legibility.
The heatmap (below) highlights Snoopy’s top 10 alter-egos, visualizing the prominence of each personality trait through shades of his classic doghouse red.
